Ingredients
Do your products contain sugar?
Our products contain absolutely no added sugar! All sugars found in our products are derived from the oats, which they occur in naturally.
Do you use stevia in your products?
We do not use stevia in most of our products but we do use stevia plant extract in our Chai Concentrate and Mocha cold brews to subtly sweeten and bring balance to them. Stevia is a calorie-free, plant-based sweetener from natural sources which has been used in South America to flavour drinks for more than 200 years!
DO MINOR FIGURES PRODUCTS CONTAIN LACTOSE, DAIRY, OR GLUTEN?
All of our products are 100% plant-based and do not contain any lactose, dairy, or other animal protein or byproducts.
FSANZ doesn't currently allow for oat products in Australia and New Zealand to be classed as gluten-free.
Why do you use rapeseed oil and sunflower oil in your Oat?
We add small amounts of rapeseed oil to our Oat, with our Organic Oat containing a small amount of sunflower oil, to help create that smooth texture and mouthfeel. Rapeseed oil has a delicate and natural taste, and is low in saturated fats, and is a good source of omegas 3, 6, and 9. The oil we use is GMO-free, and sourced from the UK and northern Europe.
Are your oats GMO (genetically modified)-free?
Hell yeah!
Sustainability & Ethics
What are your commitments to sustainability?
Our efforts to minimize and improve our impact on the environment has been a core principle of Minor Figures since the start.
Protecting the planet: We are B Corp certified!
Plant-based: All of our products are vegan and we are committed to upholding the values of plant-based living throughout the company.
Political Environmentalism: Though we also don’t force politics on anyone, we do encourage healthy discourse, peaceful protests, and other progressive forms of discussion. We offer our staff paid time away from the office to engage in activism – be that for environmental, animal or social justice.
How do you continue to grow ethically as a company?
We are constantly improving and searching for new, innovative solutions to problems facing our industry. We conduct regular evaluation of our packaging and delivery operations and consistently review our sourcing practices for our coffee and other ingredients - we strive to be as transparent about these as possible. We’re currently developing a new, more sustainable way of disposing of our used oats which would up-cycle the used grain into a protein source for humans. We firmly believe that our moral responsibility as a company shouldn’t be seen as a list of boxes to tick, but an ongoing, evolving process.
Is Minor Figures an independent brand?
Minor Figures is an independently owned start up. We formed as a company by crowd-funding, and have since grown by partnering with carefully chosen investors, all of whom have a minority share in the company. Our founders, Stu, Jonathan, and Will, control the direction of Minor Figures and everything that we do. The investors are a mix of friends, family, and strategic partners, all of whom help us to scale and reach as many of you as possible.
Is your packaging 100% recyclable?
All of our cans and cardboard packaging are fully recyclable. Our cartons are currently made using Tetrapak, which is recyclable in some places but not everywhere, so we advise checking your local authority’s guidelines on this one. We’re looking for a more universally recyclable alternative for our cartons.
We are also in the process of eliminating all single-use plastic from our shipping packaging, using recyclable alternatives wherever possible. In the UK we currently partner with Noissue, who create fully-compostable packaging for our merch, and even plant trees with each order as part of the Eco-Packaging Alliance. We are always looking for the most sustainable solutions across all aspects of our business and will continue to update you all as we evolve and adapt!
Where do you grow your oats?
Our Oat is produced right here in Australia! We're committed to cutting down our food miles across the board and look forward to updating you as we find new ways to improve our sourcing and minimise our carbon footprint for all our markets globally.
What do you do with your oat residue?
Oat residue is the insoluble fibre that is left as a byproduct of producing our Oat. At the moment, the spent oats used to produce Minor Figures Oat is donated to livestock feed, reducing the land used for the upkeep of livestock (feed for livestock puts a huge strain on the environment - almost half of all grains and soybeans are grown specifically for the purpose of feeding to livestock. It also means that we can avoid the evil to end all evils, chucking them in landfills (or worse, burning them). While it’s one of the most sustainable options out there currently, rest assured that we are working on an alternative solution to up-cycle the used grain into a protein source for humans, which would remove any and all ties to animal product industries altogether. It’s a huge undertaking, but we look forward to updating you all soon!
Distribution
Where can I find Minor Figures products?
You can find Minor Figures Oat nationally at Coles, Coles Express, and Woolworths, as well as at Amazon, Whsmith Travel, Romeos, Harris Farm. You will also find us in numerous independent IGA groups across all states. You can always find us online at Amazon and on our website.
Do you offer wholesale discounts on large orders?
Yes. Please reach out to us at gday@minorfigures.com and we'll sort you out asap.